Our purpose:
To use our financial expertise to do good for individuals, families, businesses and society.
Our vision:
To be the most admired financial services provider in Africa by our staff, clients, shareholders, regulators and the communities.
Our vision statement implies that:
We will continue to build our franchise in South Africa, while expanding into the rest of Africa. Our strategic focus areas provide more insight into our progress and outlook
We want to be most admired by our stakeholders. Without passionate and motivated staff members we will not be able to attract and retain the clients that are key to the delivery of sustainable profits for our shareholders. As a bank we operate in a regulated environment and we aim to be admired by our regulators. Lastly, as a bank we can play a major part in our communities and, as the green bank, we are a strong advocate and influencer on environmental matters. More on this can be found in our stakeholder section
Our vision is supported by our Deep Green aspirations. These are: to be a great place to work; a great place to bank; a great place to invest; world-class at managing risk; and a green and caring bank.
Our values
Integrity – Being honest, trustworthy, consistent and transparent in all our actions and decisions.
Respect – Recognising the inherent worth of every individual and treating everyone with dignity.
Accountability – Being prepared to take ownership of and be held accountable for our commitments and actions.
People-Centred – Investing in our people and creating an enviroment that empowers our people to perform distinctively and to exel.
Client-Driven – Creating value and delightful experiences for our clients that exceed their expectations.

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